I've sat in the rooms where growth decisions get made. Now I help other organizations make better ones.

For over 15 years, I led marketing, digital transformation, and brand strategy at some of Atlantic Canada's most recognized organizations — Irving Oil, Organigram, and CAA Atlantic.

Those were environments where strategy had to be rigorous, brand decisions had consequences, and 'we'll figure it out later' wasn't an option. I learned what it takes to build a commercial strategy that actually moves a business, align a brand across a complex organization, and design digital ecosystems that work at scale.

I founded Cultivate Strategy because that level of strategic leadership shouldn't be reserved for large organizations with deep pockets.

Small and mid-sized businesses — the ones with real ambition, real teams, and real growth goals — need the same quality of strategic thinking. They just need it in a different form: embedded, practical, and built around their capacity.

I work as a partner, not a vendor. I sit with your team, understand your business, and build strategy that your people can own and execute — not a 50-page deck that collects dust.

Whether you need a sharper commercial strategy, a brand that reflects where you're going, a digital ecosystem that converts, or a team that knows how to think strategically — that's the work I do.