Smart strategy for businesses that want to grow with purpose.

Let's Chat
A woman with blonde wavy hair smiling, wearing a denim jacket and a light-colored top against a white background.

About

I’m a strategist and growth consultant with over 15 years of experience helping organizations evolve through insight, creativity, and technology.

After leading digital transformation and marketing teams at Irving Oil, Organigram, and CAA Atlantic, I founded Cultivate Strategy — a consultancy built to help organizations grow smarter, not just bigger.

I bring a practical, partnership-based approach: connecting strategy and systems, aligning teams, and creating actionable plans that accelerate progress while keeping your values and mission intact.

From digital ecosystems and customer journeys to brand and business development, I work as an embedded partner — helping teams connect ideas to action and build the structure to scale confidently.

What I do

Business & Growth Strategy

Define where you’re going — and how to get there. I work with leadership teams to clarify priorities, shape go-to-market strategies, and translate goals into measurable action.

Digital Ecosystem Design

Ensure your digital infrastructure supports your strategy. From CRM to content and automation, I help design connected systems that enable smarter decision-making and consistent delivery.

Brand & Positioning Alignment

Bring clarity and cohesion to your message. Align your brand story, voice, and presence across every channel to strengthen reputation and engagement.

Embedded Partnership

Work with someone who integrates seamlessly into your team — adding structure, leadership, and momentum where you need it most.

Client Work:

hamptonbrewingco.ca refreshed Website and brand assets.

Four people clinking beer glasses over a wooden table with a black flight tray labeled "Hampton Brewing Co."

How I Work

Every partnership starts with a clear goal and a simple process:

  1. Discover – Understand your business, team, and goals.

  2. Define – Build a focused strategy or system design to support them.

  3. Deliver – Implement collaboratively, ensuring clarity and ownership at every step.

I work as part of your team - enabling smarter growth, not just managing projects. My role is to create momentum, connect the dots, and help your business thrive through thoughtful strategy and structure.